Digital Communication Strategy January 26, 2018

The world’s largest companies stream live events to connect their customers with their brands. There are many examples of this, every year, at CES. 

The reasons are simple. As TJ McCue writes in Forbes, video drives purchase behavior and creates stronger customer engagement. [1]

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Transform Your Massive Workforce Training Events with Stage TV

Workforce Training January 18, 2018

Successful workforce training events are essential to winning organizations. A well-trained workforce increases employee performance and improves business results.

With so much at stake, organizations get ahead by producing content for training events that keep participants fresh and engaged, replacing the drag of long PowerPoint presentations and lectures.

This is especially important when training thousands of participants, where the investment to the company for a single event can be in the millions of dollars.

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Key Considerations for All-Hands Town Hall Webcasts

Town Hall Webcasts, All-Hands Town Hall Webcasts April 6, 2017

According to a recent survey of 1,512 corporate executives by Wainhouse Research, the majority of executives recognize the value of streaming video in achieving business objectives including extending their reach for Town Hall Meetings [1].

Says author Steve Vonder Haar,

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Cellular Bonding for Streaming Live Events in Venues with Bad Internet

Event Technology, Event Producers, AV Project Managers, Wireless Technology March 27, 2017

Cell bonding-2.jpg

As the demand for streaming live corporate events continues to grow [1], Event Producers and AV Project Managers can consider Bonded Cellular Technology, as an option, to provide bandwidth for webcasting out of venues with bad internet.

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Why the NCAA Tournament is not Webinared

Broadcast-style Town Hall, Broadcast-style Webcasts, Town Hall Webcasts March 17, 2017

Last year, the NCAA Men’s Basketball Final was watched by over 3.4 million viewers online, extending the broadcast television audience by nearly 20%, per Time magazine. [1]

This year, the games will be available on the NCAA March Madness portal and on various video streaming platforms like Amazon Fire, Xbox, Apple TV, Chromecast, and Roku. [2]

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The Similarity Between Webcasting and Frozen Yogurt

Broadcast-style Webcasts, Webcasting March 8, 2017

Per the Cisco Visual Networking Index, the use of webcasting video for business purposs is exploding and is expected to grow. [1]

As a result, we often get questions from business communication professionals seeking clarity regarding the terminology used for streaming video, especially when it comes to producing Broadcast-style Webcasts for Leadership Communications.
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How Corporations Use Webcasting throughout their Event Calendar

Webcasting, Webcasting Software September 9, 2016

As the world becomes one with the Digital Age, organizations are using various forms of webcasting technology for different types of events, throughout the annual communication calendar, to achieve different business objectives.

The Digitalization of Everything

According to Ernst & Young in The Digitisation of Everything, “The challenge for business is to face the implications of digital change… and the need to engage digitally with suppliers, partners and employees in addition to customers.” [1]

In this series of posts, we highlight some of the various forms of webcasting technology used by companies for different event types, for Event Industry professionals, acting in an advisory role, looking to identify areas of opportunity and expand on their value with the client.

The National Sales Meeting

A major automobile manufacturer announced changes in their dealer network during their National Sales Meeting with the goal of improving the customer experience at every single interaction within the dealership.

Since these changes involved everyone at every level of the dealership structure, the company decided to webcast the event live to the dealerships so the employees who did not attend the meeting could actively participate in the change strategy.

The product selected was StageMicro, our custom webcasting sites for meetings and events.

Using StageMicro, the event was broadcast to the employees within a private webcasting site which included the excitement of the event branding but also, as a hosted service, managed the server load of 1000’s of connections hitting the live event at the same time.

This allowed everyone watching at the dealership level to have a great experience watching the live webcast so they could participate in the communication as a team in order to help execute the organizational strategy.

Highlights of StageMicro for this event included…

Custom Branded Broadcast Site
Registration Page for Private Access
Viewing Analytics to the Dealer Level
Hosted Site and Player for Scaling
Managed Server Load for 1000’s of Live Participants
Fully Managed Solution with Encoding Engineers and Equipment
Multiple Bitrate Delivery for Smooth Viewing Experience
Hosted after Event for VOD and Archive

If you'd like to learn more about how webcasting technology can help Event Professionals expand on their value to their client, please click the button below to get in touch with us.

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[1] Ernst & Young, The Digitisation of Everything

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The Webcasting Software Feature Engineers Should Not Live Without

Internet Broadcasting, Event Technology, Webcasting Software, CEO StagePro September 2, 2016

Encoding Engineer using StagePro by Corporate Events Online

As live event professionals ourselves, we build control and safety features into our webcasting software to meet the demands of the Live Event Industry to help Engineers be successful on-site when streaming live events.

One such feature in CEO StagePro, our proprietary webcasting portal, is the Doorman Page. I use this feature all the time on shows.

Let’s take a quick look at the Doorman Page feature to see how it benefits the event profession when streaming live events, using screenshots from a test event I created in our demo portal...

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The Purpose for Town Hall Webcasts

Broadcast-style Town Hall Webcast, StagePro August 26, 2016

"Every success story is a tale of constant adaption, revision and change..." 
- Richard Branson -

For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.

Let’s take a brief look why...

Constant Change

Organizations are in a state of constant change: new products, new brands, new initiatives, new leadership, new structure, new acquisitions, new financials, etc…

Leaders not only embrace change, they seek it out.

Change creates the need for leaders to communicate with their people. The need to communicate creates the opportunity for meetings and events.

According to 10 Principles of Change Management, “Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction.” [1]

They allow leaders to communicate efficiently (do more with less) and effectively (engage/measure) with their global workforce.

It also provides them speed, scale and visibility.

From a small meeting in their home office they can communicate "face-to-face" with their entire organization with a camera, a lavalier, a couple projectors and a DSM.

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The Business of Streaming Live Events: The 2016 Rio Olympics

StagePro, streaming live events, Webcasting Software August 19, 2016

Business of Streaming Live Events, Corporate Events Online

Stream It and They Will Come
(but also organize it and make It easy to find)

According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. [1]

That’s a lot.

While the beacon for viewers is the content, NBC invested in an important asset for the business of streaming live events as a harbor for the light - the webcasting portal.

According to Variety, Comcast (owner of NBC) has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1 platform, which blends Internet and traditional TV across multiple devices. [2]

The webcasting portal helps the audience by making content...
 - Easy to find on a single domain (
 - Well organized and searchable

The Parallel for Webcasting Corporate Events
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