Heritage Action for America Presidential Forum Stage
Corporate Events Online was selected to manage the live video streaming for the “Take Back America Presidential Forum” by Heritage Action for America.
We recommended live video streaming through the Heritage for Action YouTube channel to support the organization’s communication goals of promoting traffic to their YouTube channel and their other social media assets through the sharability of the content.
YouTube has been steadily increasing their capacity and support for live video streaming dating back to their partnership with NBC to broadcast portions of the 2012 London Olympics. 
Photo Credit: United Press International
The Communication Opportunity in Leadership Change
According to outplacement firm Challenger, Gray and Christmas, 1341 Chief Executive Officers vacated their positions in 2014.  This means hundreds of organizations will have the opportunity to create an internal communication plan around the introduction of a new leader to the company.
The Medium is the Message
The communication plan regarding the introduction of new leadership to an organization will likely include messages delivered through several different communication mediums, like email and the organization’s website.
It may include a conference call so the incoming leader can communicate verbally with the entire organization. In planning out the communication strategy surrounding leadership change, there may be opportunities to break the mold and communicate in a way that the workforce can see and hear.
The Town Hall Meeting is usually the centerpiece series of communication within an organization’s communication plan. A Broadcast-style Town Hall Webcast allows an incoming Chief Executive to establish their identity with a global workforce, “face-to-face.” The audience, in turn, has the opportunity to identify important non-verbal cues associated with leadership: vision, confidence and authenticity.
Photo Credit: Chicago Blackhawks/Banner Collective
The Decision to Broadcast Home Games
The rise of the Chicago Blackhawks, as a team and as a franchise, was profiled in a New York Times article earlier this month. 
In the article, Victor Mather identifies the organization’s decision to broadcast home games as one of the key components of the team’s increased financial value, after ownership had passed to Rocky Wirtz in 2007.
The Blackhawks previous owner Bill Wirtz, Mather writes, “declined to allow team’s home games to be shown on television, thinking that it would hurt attendance.”
Ridiculous Rise in Franchise Value
By broadcasting home games, the team increased the demand of it’s product, by increasing the supply. This business decision by the Blackhawks helped create more opportunities for fans to connect to their content, and has contributed to the increased value of the franchise, from $168M in 2006 to $825M in 2014. 
As well, broadcasting home games has not had a negative impact on attendance. The Blackhawks led the NHL in attendance in 2015, edging out Montreal, Detroit, Philadelphia and Washington, with an average home attendance of 21,769. 
Mobile devices are exceeding in number at a larger magnitude and so are mobile webcasting services including includes webcasting live meetings and events for the enterprise.
At Corporate Events Online, we keep pace with the ever changing mobile technology so you can communicate with your people, where and when they require information using webcasting technology to inform and train your workforce.
Corporate Events Online helps organizations leverage technology to extend the value of your message. Internet Broadcasting and Event Technology are great ways to improve your live events by connecting people who cannot attend live using the power of video and technology, in order to increase your impact on a global audience, inspire your people and grow your business.
As organizations work hard to maximize the value of their communication costs, webcasting is a valuable resource to help reduce travel costs, when necessary, without having to keep people from experiencing the event.
Webcasting also extends the value of your content by allowing attendees to remain connected to your content, after the event is over, by providing online access to all recorded event sessions. This type of online component is increasingly becoming an expectation in our mobile and digital world.