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CORPORATE EVENTS ONLINE BLOG

The Purpose for Town Hall Webcasts

Broadcast-style Town Hall Webcast, StagePro August 26, 2016



"Every success story is a tale of constant adaption, revision and change..." 
- Richard Branson -

For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.


Let’s take a brief look why...

Constant Change

Organizations are in a state of constant change: new products, new brands, new initiatives, new leadership, new structure, new acquisitions, new financials, etc…

Leaders not only embrace change, they seek it out.

Change creates the need for leaders to communicate with their people. The need to communicate creates the opportunity for meetings and events.

According to 10 Principles of Change Management, “Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction.” [1]

They allow leaders to communicate efficiently (do more with less) and effectively (engage/measure) with their global workforce.

It also provides them speed, scale and visibility.

From a small meeting in their home office they can communicate "face-to-face" with their entire organization with a camera, a lavalier, a couple projectors and a DSM.

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Two Essential Components of Successful Town Hall Broadcasts

Broadcast-style Town Hall, Broadcast-style Town Hall Webcast, Broadcast-style Webcasts, Staging & Rental, Event Production August 6, 2015

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

The Future of Video Communication for the Enterprise

According to the Cisco Visual Networking Index, IP video will account for 80 percent of all IP traffic by 2019. It will take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. [1]

This growth will not be restricted to consumer video. Increased adoption of advanced video communications in the enterprise segment will cause business IP traffic to grow at a Compound Annual Growth Rate of 20 percent from 2014 to 2019. [2]

As organizations march toward aggressive goals in 2020 and apply advanced communication technology to connect and engage their workforce, let's review briefly, two important components of successful Town Hall Broadcasts for internal communication, in order to maximize the value of this medium.

Two Essential Components: Production
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Establishing an Internet Broadcasting Platform for Leadership Communication

Internet Broadcasting, Broadcast-style Town Hall Webcast, Digital Communication Strategy July 2, 2015

“Franklin D. Roosevelt,” The History Channel website, http://www.history.com/photos/franklin-d-roosevelt (accessed Jul 2, 2015).

Engagement Drive Business Performance


Establishing an Internet Broadcasting Platform as an on-going vehicle for internal communications can be a valuable component in connecting and engaging an increasingly mobile and global workforce - because as we hear repeatedly in many of our feedback sessions, engagement matters because it drives business performance.

The Broadcast-style Town Hall

As organizations push toward higher levels of business growth and develop new markets internationally, the Town Hall Meeting is an excellent point on an organization's yearly communication calendar to establish an internet broadcasting platform.

Let’s take a quick look at an example of how an organization could use this platform to reinforce organizational initiatives related to business performance that might not, at first glace, appear directly related to growth.
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Leadership Change and the Broadcast-style Town Hall Webcast

Internet Broadcasting, Broadcast-style Town Hall Webcast June 25, 2015


Photo Credit: United Press International

The Communication Opportunity in Leadership Change

According to outplacement firm Challenger, Gray and Christmas, 1341 Chief Executive Officers vacated their positions in 2014. [1] This means hundreds of organizations will have the opportunity to create an internal communication plan around the introduction of a new leader to the company.

The Medium is the Message

The communication plan regarding the introduction of new leadership to an organization will likely include messages delivered through several different communication mediums, like email and the organization’s website.

It may include a conference call so the incoming leader can communicate verbally with the entire organization. In planning out the communication strategy surrounding leadership change, there may be opportunities to break the mold and communicate in a way that the workforce can see and hear.

The Town Hall Meeting is usually the centerpiece series of communication within an organization’s communication plan. A Broadcast-style Town Hall Webcast allows an incoming Chief Executive to establish their identity with a global workforce, “face-to-face.” The audience, in turn, has the opportunity to identify important non-verbal cues associated with leadership: vision, confidence and authenticity.

Technical Challenges

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