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CORPORATE EVENTS ONLINE BLOG

The Purpose for Town Hall Webcasts

Broadcast-style Town Hall Webcast, StagePro August 26, 2016



"Every success story is a tale of constant adaption, revision and change..." 
- Richard Branson -

For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.


Let’s take a brief look why...

Constant Change

Organizations are in a state of constant change: new products, new brands, new initiatives, new leadership, new structure, new acquisitions, new financials, etc…

Leaders not only embrace change, they seek it out.

Change creates the need for leaders to communicate with their people. The need to communicate creates the opportunity for meetings and events.

According to 10 Principles of Change Management, “Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction.” [1]

They allow leaders to communicate efficiently (do more with less) and effectively (engage/measure) with their global workforce.

It also provides them speed, scale and visibility.

From a small meeting in their home office they can communicate "face-to-face" with their entire organization with a camera, a lavalier, a couple projectors and a DSM.

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The Business of Streaming Live Events: The 2016 Rio Olympics

StagePro, streaming live events, Webcasting Software August 19, 2016

Business of Streaming Live Events, Corporate Events Online

Stream It and They Will Come
(but also organize it and make It easy to find)

According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. [1]

That’s a lot.

While the beacon for viewers is the content, NBC invested in an important asset for the business of streaming live events as a harbor for the light - the webcasting portal.

According to Variety, Comcast (owner of NBC) has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1 platform, which blends Internet and traditional TV across multiple devices. [2]

The webcasting portal helps the audience by making content...
 - Easy to find on a single domain (nbcolympics.com)
 - Well organized and searchable

The Parallel for Webcasting Corporate Events
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