The world’s largest companies stream live events to connect their customers with their brands. There are many examples of this, every year, at CES.
The reasons are simple. As TJ McCue writes in Forbes, video drives purchase behavior and creates stronger customer engagement. [1]
Successful workforce training events are essential to winning organizations. A well-trained workforce increases employee performance and improves business results.
With so much at stake, organizations get ahead by producing content for training events that keep participants fresh and engaged, replacing the drag of long PowerPoint presentations and lectures.
This is especially important when training thousands of participants, where the investment to the company for a single event can be in the millions of dollars.
According to a recent survey of 1,512 corporate executives by Wainhouse Research, the majority of executives recognize the value of streaming video in achieving business objectives including extending their reach for Town Hall Meetings [1].
Says author Steve Vonder Haar,
As the demand for streaming live corporate events continues to grow [1], Event Producers and AV Project Managers can consider Bonded Cellular Technology, as an option, to provide bandwidth for webcasting out of venues with bad internet.
Last year, the NCAA Men’s Basketball Final was watched by over 3.4 million viewers online, extending the broadcast television audience by nearly 20%, per Time magazine. [1]
This year, the games will be available on the NCAA March Madness portal and on various video streaming platforms like Amazon Fire, Xbox, Apple TV, Chromecast, and Roku. [2]
As the world becomes one with the Digital Age, organizations are using various forms of webcasting technology for different types of events, throughout the annual communication calendar, to achieve different business objectives.
Encoding Engineer using StagePro by Corporate Events Online
As live event professionals ourselves, we build control and safety features into our webcasting software to meet the demands of the Live Event Industry to help Engineers be successful on-site when streaming live events.
One such feature in CEO StagePro, our proprietary webcasting portal, is the Doorman Page. I use this feature all the time on shows.
Let’s take a quick look at the Doorman Page feature to see how it benefits the event profession when streaming live events, using screenshots from a test event I created in our demo portal...
"Every success story is a tale of constant adaption, revision and change..." - Richard Branson -
For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.
Let’s take a brief look why...
Stream It and They Will Come
(but also organize it and make It easy to find)
According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. [1]