Corporate Events Online Blog

Why the NCAA Tournament is not Webinared

Broadcast-style Town Hall, Broadcast-style Webcasts, Town Hall Webcasts March 17, 2017

Last year, the NCAA Men’s Basketball Final was watched by over 3.4 million viewers online, extending the broadcast television audience by nearly 20%, per Time magazine. [1]

This year, the games will be available on the NCAA March Madness portal and on various video streaming platforms like Amazon Fire, Xbox, Apple TV, Chromecast, and Roku. [2]

Network Assessments for Broadcast-style Town Hall Webcasts

Broadcast-style Town Hall, Broadcast-style Webcasts, Communication Technology Assessment August 12, 2016

Broadcast-style Town Hall Meeting, Corporate Events Online

Internal Communication Directors and Event Producers don’t like texts and emails that read, “The webcast is down.”

How can this be avoided?

When an organization decides to produce live streaming video for broadcast-style Town Hall Webcasts , certain steps must be taken in the early stages of preparation, on the network side of things, to set the groundwork for a positive experience for the audience and the presenters.

Here’s a quick overview of what these steps look like...

Two Essential Components of Successful Town Hall Broadcasts

Broadcast-style Town Hall, Broadcast-style Town Hall Webcast, Broadcast-style Webcasts, Staging & Rental, Event Production August 6, 2015

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

The Future of Video Communication for the Enterprise

According to the Cisco Visual Networking Index, IP video will account for 80 percent of all IP traffic by 2019. It will take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. [1]

This growth will not be restricted to consumer video. Increased adoption of advanced video communications in the enterprise segment will cause business IP traffic to grow at a Compound Annual Growth Rate of 20 percent from 2014 to 2019. [2]

As organizations march toward aggressive goals in 2020 and apply advanced communication technology to connect and engage their workforce, let's review briefly, two important components of successful Town Hall Broadcasts for internal communication, in order to maximize the value of this medium.

Two Essential Components: Production

Why the NCAA Tournament is not Webinared

Network Assessments for Broadcast-style Town Hall Webcasts

Two Essential Components of Successful Town Hall Broadcasts

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