The Chicago Blackhawks and the Connection to Webcasting Corporate Events
Photo Credit: Chicago Blackhawks/Banner Collective
The Decision to Broadcast Home Games
The rise of the Chicago Blackhawks, as a team and as a franchise, was profiled in a New York Times article earlier this month. 
In the article, Victor Mather identifies the organization’s decision to broadcast home games as one of the key components of the team’s increased financial value, after ownership had passed to Rocky Wirtz in 2007.
The Blackhawks previous owner Bill Wirtz, Mather writes, “declined to allow team’s home games to be shown on television, thinking that it would hurt attendance.”
Ridiculous Rise in Franchise Value
By broadcasting home games, the team increased the demand of it’s product, by increasing the supply. This business decision by the Blackhawks helped create more opportunities for fans to connect to their content, and has contributed to the increased value of the franchise, from $168M in 2006 to $825M in 2014. 
As well, broadcasting home games has not had a negative impact on attendance. The Blackhawks led the NHL in attendance in 2015, edging out Montreal, Detroit, Philadelphia and Washington, with an average home attendance of 21,769. 
The Connection to Webcasting Corporate Events
We recognize a similar dynamic in the Event Production industry. Some organizations may hesitate to broadcast meetings and events online, thinking it might impact attendance, when in fact, organizations have experienced the same engagement returns as the Blackhawks
As one executive said during a recent live webcast, in explaining his reason for broadcasting a Leadership Summit to the company, "We wanted better communication about the company and to break-down the silos between our businesses and functions."
With a strategic approach and the right partners, broadcasting events online can extend the value of the ballroom and increase the total number of attendees connected to an event, by making content available online.