But it's not just health and safety concerns that's driving the shift. Attendees want more options.
A client shared with us recently that 50% of their attendees across multiple meetings responded to a poll saying in-person is better but wanted a choice between attending meetings in-person or virtually.
EXECUTIVES APPRECIATE THE VALUE
And with a year's worth data, executives are understanding the value of hybrid events.
The CEO of a Fortune 500 food company said recently, "Look we understand the value of bringing people together. But the reality is, virtual events have given our workforce more visibility to the ELT (Executive Leadership Team) than it's ever had."
THE EVENT INDUSTRY HAS GOTTEN GREAT AT HYBRID
At the beginning of the pandemic when events went all-virtual, 'Zoom Fatigue' was real.
But the Event Industry adapted, as it always does, and started producing highly engaging virtual experiences that drove business results – Sales Training, Investor Conferences, Technology Summits, Brand Launches, Product Demos…all kinds of events, produced like broadcast television shows.
As Lital Marom from Forbes says, "As the world reopens post-Covid-19, live events are sure to surge back to life, but the headway made with digital events will continue to have a lasting effect."
Karen Chupka, Executive Vice President of the Consumer Electronics Show (CES) would appear to agree.
Quoted in a recent Fast Company article, Chupka says, "Going forward, I believe events will become a hybrid. We’re just at the infancy stages of figuring out how the two come together.”
CHOOSING THE RIGHT RESOURCE FOR YOUR HYBRID EVENTS – WE MAKE IT EASY
A top Executive Producer shared with us recently, “Hybrid Events are so *bleeping* hard!”
She said that with Hybrid Events, more pressure is placed on the technical aspects of the webcast than ever before, outside of her area of control, inside the ballroom.
But the technical aspects of the webcast of hybrid events doesn't have to be hard. That’s why she engaged us. We made it easy so she could focus on the on-site portion of the show.
With our world-class Event Streaming Platform StagePro and our white-glove Professional Services, we have all the resources you need to manage the webcast portion of your Hybrid Event with speed, ease and flexibility.
From Technical Direction for the Web, Pre-Production Network Assessments and Customized Webcast Portals to Live On-Site Encoding, Webcast Equipment and Live Viewer Support we’ve got your back all the way down the line.
GET TO KNOW STAGEPRO & CORPORATE EVENTS ONLINE
If you’d like to learn more about StagePro and Corporate Events Online, we invite you to complete the form below to schedule an appointment with us and tell us about your upcoming Hybrid Event.