The world’s largest companies stream live events to connect their customers with their brands. There are many examples of this, every year, at CES. 

The reasons are simple. As TJ McCue writes in Forbes, video drives purchase behavior and creates stronger customer engagement. [1]

The Future Event Technician

As the digital world influences the way events are produced, event professionals are having a positive impact on the outcome of events, by applying skills with a greater emphasis on technology. 

Let’s look at some skills being applied to make positive contributions on events and how producers can defend, and in some cases increase, budgets to account for the demand for professionals with these skills.

We’ll look at…

- The technical skills that are in-demand in the market at large, and
- How they’ve been applied in digital event production

Where Money is Spent on IT

“Franklin D. Roosevelt,” The History Channel website, http://www.history.com/photos/franklin-d-roosevelt (accessed Jul 2, 2015).

Engagement Drive Business Performance

Establishing an Internet Broadcasting Platform as an on-going vehicle for internal communications can be a valuable component in connecting and engaging an increasingly mobile and global workforce - because as we hear repeatedly in many of our feedback sessions, engagement matters because it drives business performance.

The Broadcast-style Town Hall

As organizations push toward higher levels of business growth and develop new markets internationally, the Town Hall Meeting is an excellent point on an organization's yearly communication calendar to establish an internet broadcasting platform.

Let’s take a quick look at an example of how an organization could use this platform to reinforce organizational initiatives related to business performance that might not, at first glace, appear directly related to growth.