Last year, the NCAA Men’s Basketball Final was watched by over 3.4 million viewers online, extending the broadcast television audience by nearly 20%, per Time magazine. [1]
This year, the games will be available on the NCAA March Madness portal and on various video streaming platforms like Amazon Fire, Xbox, Apple TV, Chromecast, and Roku. [2]
Streaming Live Events for the Broadcast Quality Generation
According the 2015 MPI Meetings Outlook, virtual attendance is expected to grow 3.1 percent in the coming year, compared to 2.4 percent for live attendance.
It suggests further, “planners must know about new technologies to be able to provide them to clients without their having to ask.” [1]
In this post, we will review how internet broadcasting creates value by streaming live events and how hybrid vents are being produced for the future to the "Broadcast Quality Generation." [2]
