Per the Cisco Visual Networking Index, the use of webcasting video for business purposs is exploding and is expected to grow. [1]

As a result, we often get questions from business communication professionals seeking clarity regarding the terminology used for streaming video, especially when it comes to producing Broadcast-style Webcasts for Leadership Communications.

As the world becomes one with the Digital Age, organizations are using various forms of webcasting technology for different types of events, throughout the annual communication calendar, to achieve different business objectives.