Corporate Events Online Blog

How Corporations Use Webcasting throughout their Event Calendar - v1

Posted by Erik Anderson on Sep 9, 2016 2:51:11 PM

As the world becomes one with the Digital Age, organizations are using various forms of webcasting technology for different types of events, throughout the annual communication calendar, to achieve different business objectives.

The Digitalization of Everything

According to Ernst & Young in The Digitisation of Everything, “The challenge for business is to face the implications of digital change… and the need to engage digitally with suppliers, partners and employees in addition to customers.” [1]

In this series of posts, we highlight some of the various forms of webcasting technology used by companies for different event types, for Event Industry professionals, acting in an advisory role, looking to identify areas of opportunity and expand on their value with the client.

The National Sales Meeting

A major automobile manufacturer announced changes in their dealer network during their National Sales Meeting with the goal of improving the customer experience at every single interaction within the dealership.

Since these changes involved everyone at every level of the dealership structure, the company decided to webcast the event live to the dealerships so the employees who did not attend the meeting could actively participate in the change strategy.

The product selected was StageMicro, our custom webcasting sites for meetings and events.

Using StageMicro, the event was broadcast to the employees within a private webcasting site which included the excitement of the event branding but also, as a hosted service, managed the server load of 1000’s of connections hitting the live event at the same time.

This allowed everyone watching at the dealership level to have a great experience watching the live webcast so they could participate in the communication as a team in order to help execute the organizational strategy.

Highlights of StageMicro for this event included…

Custom Branded Broadcast Site
Registration Page for Private Access
Viewing Analytics to the Dealer Level
Hosted Site and Player for Scaling
Managed Server Load for 1000’s of Live Participants
Fully Managed Solution with Encoding Engineers and Equipment
Multiple Bitrate Delivery for Smooth Viewing Experience
Hosted after Event for VOD and Archive

If you'd like to learn more about how webcasting technology can help Event Professionals expand on their value to their client, please click the button below to get in touch with us.

Contact Us

[1] Ernst & Young, The Digitisation of Everything

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Topics: Webcasting, Webcasting Software

The Webcasting Software Feature Engineers Should Not Live Without

Posted by Erik Anderson on Sep 2, 2016 1:30:00 PM


Encoding Engineer using StagePro by Corporate Events Online

As live event professionals ourselves, we build control and safety features into our webcasting software to meet the demands of the Live Event Industry to help Engineers be successful on-site when streaming live events.

One such feature in CEO StagePro, our proprietary webcasting portal, is the Doorman Page. I use this feature all the time on shows.

Demo StagePro

Let’s take a quick look at the Doorman Page feature to see how it benefits the event profession when streaming live events, using screenshots from a test event I created in our demo portal...

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Topics: Internet Broadcasting, Event Technology, Webcasting Software, CEO StagePro

The Purpose for Town Hall Webcasts

Posted by Erik Anderson on Aug 26, 2016 9:24:21 AM



"Every success story is a tale of constant adaption, revision and change..." 
- Richard Branson -

For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.


Let’s take a brief look why...

Constant Change

Organizations are in a state of constant change: new products, new brands, new initiatives, new leadership, new structure, new acquisitions, new financials, etc…

Leaders not only embrace change, they seek it out.

Change creates the need for leaders to communicate with their people. The need to communicate creates the opportunity for meetings and events.

According to 10 Principles of Change Management, “Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction.” [1]

They allow leaders to communicate efficiently (do more with less) and effectively (engage/measure) with their global workforce.

It also provides them speed, scale and visibility.

From a small meeting in their home office they can communicate "face-to-face" with their entire organization with a camera, a lavalier, a couple projectors and a DSM.

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Topics: Broadcast-style Town Hall Webcast, StagePro

The Business of Streaming Live Events: The 2016 Rio Olympics

Posted by Erik Anderson on Aug 19, 2016 12:09:52 PM

Business_of_Streaming_Video.jpg
Business of Streaming Live Events, Corporate Events Online

Stream It and They Will Come
(but also organize it and make It easy to find)

According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. [1]

That’s a lot.

While the beacon for viewers is the content, NBC invested in an important asset for the business of streaming live events as a harbor for the light - the webcasting portal.

According to Variety, Comcast (owner of NBC) has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1 platform, which blends Internet and traditional TV across multiple devices. [2]

The webcasting portal helps the audience by making content...
 - Easy to find on a single domain (nbcolympics.com)
 - Well organized and searchable

The Parallel for Webcasting Corporate Events
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Topics: StagePro, streaming live events, Webcasting Software

Network Assessments for Broadcast-style Town Hall Webcasts

Posted by Erik Anderson on Aug 12, 2016 9:54:01 AM


Broadcast-style Town Hall Meeting, Corporate Events Online

Internal Communication Directors and Event Producers don’t like texts and emails that read, “The webcast is down.”


How can this be avoided?


When an organization decides to produce live streaming video for broadcast-style Town Hall Webcasts , certain steps must be taken in the early stages of preparation, on the network side of things, to set the groundwork for a positive experience for the audience and the presenters.

Here’s a quick overview of what these steps look like...
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Topics: Broadcast-style Town Hall, Broadcast-style Webcasts, Communication Technology Assessment

The Triathletes of Streaming Live Events

Posted by Erik Anderson on Aug 5, 2016 9:30:00 AM



I recently started training for a triathlon. And by training for a triathlon, I mean, I think about what I would need to do to complete a triathlon, during my 3.5 mile “runs”.


There’s a difference between the weekend warrior and the triathlete.

Just like, for streaming live events, there is a difference between a person who can encode and the Encoding Engineer.

This is the person responsible for the transmission, the broadcasting, of your live event.

For example, an Encoding Engineer will have a high level of understanding in many areas of technology, but these three areas warrant mention as the triathlon if you will...

Encoding
Encoding Software
Encoding Hardware
Video/Audio Codecs
Video/Audio Formats
Streaming Ports/Protocols
Streaming Platforms/Players

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Topics: Our People, Webcasting

The Future of Hybrid Events

Posted by Corporate Events Online on Dec 2, 2015 4:36:29 PM



Streaming Live Events for the Broadcast Quality Generation


According the 2015 MPI Meetings Outlook, virtual attendance is expected to grow 3.1 percent in the coming year, compared to 2.4 percent for live attendance.

It suggests further, “planners must know about new technologies to be able to provide them to clients without their having to ask.” [1]

In this post, we will review how internet broadcasting creates value by streaming live events and how hybrid vents are being produced for the future to the "Broadcast Quality Generation." [2]

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Topics: Internet Broadcasting, Broadcast-style Webcasts, Event Technology, Digital Event Production, Hybrid Events

The Market Demand for Event Technology Professionals

Posted by Corporate Events Online on Sep 23, 2015 9:30:00 AM




The Future Event Technician

As the digital world influences the way events are produced, event professionals are having a positive impact on the outcome of events, by applying skills with a greater emphasis on technology. 

Let’s look at some skills being applied to make positive contributions on events and how producers can defend, and in some cases increase, budgets to account for the demand for professionals with these skills.

We’ll look at…

- The technical skills that are in-demand in the market at large, and
- How they’ve been applied in digital event production

Where Money is Spent on IT
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Topics: Digital Communication Strategy, Event Technology, Communication Technology Assessment, Our People

Live Video Streaming to Your Company YouTube Channel

Posted by Corporate Events Online on Sep 18, 2015 3:00:36 PM



Heritage Action for America Presidential Forum Stage

Corporate Events Online has been selected to manage the live internet broadcast for the “Take Back America Presidential Forum” by Heritage Action for America.

We recommended live streaming through the Heritage for Action YouTube channel to support the organization’s communication goals of promoting traffic to their YouTube channel and their other social media channels through the sharability of the content.

YouTube has been steadily increasing their capacity and support for live streaming dating back to their partnership with NBC to broadcast portions of the 2012 London Olympics. [1]

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Two Essential Components of Successful Town Hall Broadcasts

Posted by Corporate Events Online on Aug 6, 2015 11:08:00 AM


Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

The Future of Video Communication for the Enterprise

According to the Cisco Visual Networking Index, IP video will account for 80 percent of all IP traffic by 2019. It will take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. [1]

This growth will not be restricted to consumer video. Increased adoption of advanced video communications in the enterprise segment will cause business IP traffic to grow at a Compound Annual Growth Rate of 20 percent from 2014 to 2019. [2]

As organizations march toward aggressive goals in 2020 and apply advanced communication technology to connect and engage their workforce, let's review briefly, two important components of successful Town Hall Broadcasts for internal communication, in order to maximize the value of this medium.

Two Essential Components: Production
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Topics: Broadcast-style Town Hall, Broadcast-style Town Hall Webcast, Broadcast-style Webcasts, Staging & Rental, Event Production