"Every success story is a tale of constant adaption, revision and change..." - Richard Branson -
For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.
Let’s take a brief look why...
Organizations are in a state of constant change: new products, new brands, new initiatives, new leadership, new structure, new acquisitions, new financials, etc…
Leaders not only embrace change, they seek it out.
Change creates the need for leaders to communicate with their people. The need to communicate creates the opportunity for meetings and events.
According to 10 Principles of Change Management, “Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction.” 
They allow leaders to communicate efficiently (do more with less) and effectively (engage/measure) with their global workforce.
It also provides them speed, scale and visibility.
From a small meeting in their home office they can communicate "face-to-face" with their entire organization with a camera, a lavalier, a couple projectors and a DSM.
Business of Streaming Live Events, Corporate Events Online
Stream It and They Will Come
(but also organize it and make It easy to find)
According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. 
While the beacon for viewers is the content, NBC invested in an important asset for the business of streaming live events as a harbor for the light - the webcasting portal.
According to Variety, Comcast (owner of NBC) has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1 platform, which blends Internet and traditional TV across multiple devices. 
The webcasting portal helps the audience by making content...
- Easy to find on a single domain (nbcolympics.com)
- Well organized and searchable
The Parallel for Webcasting Corporate Events
Broadcast-style Town Hall Meeting, Corporate Events Online
Internal Communication Directors and Event Producers don’t like texts and emails that read, “The webcast is down.”
How can this be avoided?
When an organization decides to produce live streaming video for broadcast-style Town Hall Webcasts , certain steps must be taken in the early stages of preparation, on the network side of things, to set the groundwork for a positive experience for the audience and the presenters.
Here’s a quick overview of what these steps look like...
I recently started training for a triathlon. And by training for a triathlon, I mean, I think about what I would need to do to complete a triathlon, during my 3.5 mile “runs”.
There’s a difference between the weekend warrior and the triathlete.
Just like, for streaming live events, there is a difference between a person who can encode and the Encoding Engineer.
This is the person responsible for the transmission, the broadcasting, of your live event.
For example, an Encoding Engineer will have a high level of understanding in many areas of technology, but these three areas warrant mention as the triathlon if you will...
Streaming Live Events for the Broadcast Quality Generation
According the 2015 MPI Meetings Outlook, virtual attendance is expected to grow 3.1 percent in the coming year, compared to 2.4 percent for live attendance.
It suggests further, “planners must know about new technologies to be able to provide them to clients without their having to ask.” 
In this post, we will review how internet broadcasting creates value by streaming live events and how hybrid vents are being produced for the future to the "Broadcast Quality Generation." 
The Future Event Technician
As the digital world influences the way events are produced, event professionals are having a positive impact on the outcome of events, by applying skills with a greater emphasis on technology.
Let’s look at some skills being applied to make positive contributions on events and how producers can defend, and in some cases increase, budgets to account for the demand for professionals with these skills.
We’ll look at…
- The technical skills that are in-demand in the market at large, and
- How they’ve been applied in digital event production
Where Money is Spent on IT
Heritage Action for America Presidential Forum Stage
Corporate Events Online has been selected to manage the live internet broadcast for the “Take Back America Presidential Forum” by Heritage Action for America.
We recommended live streaming through the Heritage for Action YouTube channel to support the organization’s communication goals of promoting traffic to their YouTube channel and their other social media channels through the sharability of the content.
YouTube has been steadily increasing their capacity and support for live streaming dating back to their partnership with NBC to broadcast portions of the 2012 London Olympics. 
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
The Future of Video Communication for the Enterprise
According to the Cisco Visual Networking Index, IP video will account for 80 percent of all IP traffic by 2019. It will take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. 
This growth will not be restricted to consumer video. Increased adoption of advanced video communications in the enterprise segment will cause business IP traffic to grow at a Compound Annual Growth Rate of 20 percent from 2014 to 2019. 
As organizations march toward aggressive goals in 2020 and apply advanced communication technology to connect and engage their workforce, let's review briefly, two important components of successful Town Hall Broadcasts for internal communication, in order to maximize the value of this medium.
Two Essential Components: Production
“Franklin D. Roosevelt,” The History Channel website, http://www.history.com/photos/franklin-d-roosevelt (accessed Jul 2, 2015).
Engagement Drive Business Performance
Establishing an Internet Broadcasting Platform as an on-going vehicle for internal communications can be a valuable component in connecting and engaging an increasingly mobile and global workforce - because as we hear repeatedly in many of our feedback sessions, engagement matters because it drives business performance.
The Broadcast-style Town Hall
As organizations push toward higher levels of business growth and develop new markets internationally, the Town Hall Meeting is an excellent point on an organization's yearly communication calendar to establish an internet broadcasting platform.
Let’s take a quick look at an example of how an organization could use this platform to reinforce organizational initiatives related to business performance that might not, at first glace, appear directly related to growth.
Photo Credit: United Press International
The Communication Opportunity in Leadership Change
According to outplacement firm Challenger, Gray and Christmas, 1341 Chief Executive Officers vacated their positions in 2014.  This means hundreds of organizations will have the opportunity to create an internal communication plan around the introduction of a new leader to the company.
The Medium is the Message
The communication plan regarding the introduction of new leadership to an organization will likely include messages delivered through several different communication mediums, like email and the organization’s website.
It may include a conference call so the incoming leader can communicate verbally with the entire organization. In planning out the communication strategy surrounding leadership change, there may be opportunities to break the mold and communicate in a way that the workforce can see and hear.
The Town Hall Meeting is usually the centerpiece series of communication within an organization’s communication plan. A Broadcast-style Town Hall Webcast allows an incoming Chief Executive to establish their identity with a global workforce, “face-to-face.” The audience, in turn, has the opportunity to identify important non-verbal cues associated with leadership: vision, confidence and authenticity.