Why the NCAA Tournament is not Webinared

Broadcast-style Town Hall, Broadcast-style Webcasts, Town Hall Webcasts March 17, 2017

Last year, the NCAA Men’s Basketball Final was watched by over 3.4 million viewers online, extending the broadcast television audience by nearly 20%, per Time magazine. [1]

This year, the games will be available on the NCAA March Madness portal and on various video streaming platforms like Amazon Fire, Xbox, Apple TV, Chromecast, and Roku. [2]

Because of the need for production quality and audience scale, these games are streamed out as what we refer to as broadcast-style webcasts, not as what are often referred to as webinars using services such as desktop sharing software.

The Relationship to Town Hall & All-Hands Meetings

This is an extreme analogy, but Town Hall Meetings are often webcast as so-called webinars using a service like desktop sharing software instead of as a broadcast-style webcast, and we are often asked to shed light on the difference.

Two of the main differences between these two center on production quality and scalability based distribution method.

A broadcast-style webcast will use powerful computers to encode broadcast-quality camera and audio signals for distribution over a global content delivery network.

Desktop sharing software may encode the video and audio signal though the computer camera and microphone and distribute the content with the host computer acting as the server.

Both are powerful methods of online communication, each serving a purpose for a different communication goal. It's like the difference between a meeting and an event. The broadcast-style webcast is designed for larger scale and higher quality.

For these reasons, the broadcast-style webcast may make it a preferred method of webcasting for your Town Hall & All-Hands Meetings.

As one executive told us after their second Broadcast-style Town Hall Webcast…

"We realized after the first one, this is the way to do it - that speaking into a telephone from a closet wasn't the way to go."

If you would like to know more about this subject, we invite you to download a copy of our white paper, The Difference Between Webcasts and Webinars for Town Hall Meetings.

Please click the button below to receive your copy.



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The Similarity Between Webcasting and Frozen Yogurt

Broadcast-style Webcasts, Webcasting March 8, 2017

Per the Cisco Visual Networking Index, the use of webcasting video for business purposs is exploding and is expected to grow. [1]

As a result, we often get questions from business communication professionals seeking clarity regarding the terminology used for streaming video, especially when it comes to producing Broadcast-style Webcasts for Leadership Communications.

A few examples include…

Webinar/Web Conference
Video Conference

Webcasting and Frozen Yogurt

The words above have been created and adopted into our language to describe technical innovations, just as terms like Froyo (Frozen Yogurt) and Frappuccino (Frappe and Cappuccino) have been created by marketers to describe consumer products.

In the case of the webcasting terminology, the intermixing of the terms and confusion is caused by a lack of technical standards underpinning these terms as opposed to terms with associated technical standards like PDF or Blu-ray, for example.

Quick Definitions

Webcast – Broadcasting over the internet. One-to-many. Usually video. Viewed in a browser or web connected media device.

Webinar/Web Conference
– Small interactive meeting between a few people using Desktop Sharing Software (WebEx, GoToMeeting). One-to-few. Video may or may not be part of the user interface.

Video Conference
– Simultaneous video communication between two or more locations. Use of special hardware for both sending and receiving, called Video Conferencing Units, aka Codecs

Things to Consider for Broadcast-style Webcasts

It’s possible to webcast using Desktop Sharing Software or Video Conferencing Systems for but there can be transmission integrity risks and scalability issues because of the technical architecture of the software and hardware requirements of the system respectively.  

This is not to imply these tools are bad. Not at all. These are valuable business communication tools but it is important understand what’s happening at a technical level with these platforms in relationship to accomplishing your communication goal.

In the end, the right technical partner will work in collaboration with you and your IT team to execute the right technical solution should the scope of a project scale beyond a Webinar or Video Conference to that of a Broadcast-style Webcast for Leadership Communication.

For a more detailed look into this subject please download our White Paper, “The Difference Between Webcasts and Webinars for Town Hall Meetings."

Click the button below to get started.

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How Corporations Use Webcasting throughout their Event Calendar

Webcasting, Webcasting Software September 9, 2016

As the world becomes one with the Digital Age, organizations are using various forms of webcasting technology for different types of events, throughout the annual communication calendar, to achieve different business objectives.

The Digitalization of Everything

According to Ernst & Young in The Digitisation of Everything, “The challenge for business is to face the implications of digital change… and the need to engage digitally with suppliers, partners and employees in addition to customers.” [1]

In this series of posts, we highlight some of the various forms of webcasting technology used by companies for different event types, for Event Industry professionals, acting in an advisory role, looking to identify areas of opportunity and expand on their value with the client.

The National Sales Meeting

A major automobile manufacturer announced changes in their dealer network during their National Sales Meeting with the goal of improving the customer experience at every single interaction within the dealership.

Since these changes involved everyone at every level of the dealership structure, the company decided to webcast the event live to the dealerships so the employees who did not attend the meeting could actively participate in the change strategy.

The product selected was StageMicro, our custom webcasting sites for meetings and events.

Using StageMicro, the event was broadcast to the employees within a private webcasting site which included the excitement of the event branding but also, as a hosted service, managed the server load of 1000’s of connections hitting the live event at the same time.

This allowed everyone watching at the dealership level to have a great experience watching the live webcast so they could participate in the communication as a team in order to help execute the organizational strategy.

Highlights of StageMicro for this event included…

Custom Branded Broadcast Site
Registration Page for Private Access
Viewing Analytics to the Dealer Level
Hosted Site and Player for Scaling
Managed Server Load for 1000’s of Live Participants
Fully Managed Solution with Encoding Engineers and Equipment
Multiple Bitrate Delivery for Smooth Viewing Experience
Hosted after Event for VOD and Archive

If you'd like to learn more about how webcasting technology can help Event Professionals expand on their value to their client, please click the button below to get in touch with us.

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[1] Ernst & Young, The Digitisation of Everything

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The Webcasting Software Feature Engineers Should Not Live Without

Internet Broadcasting, Event Technology, Webcasting Software, CEO StagePro September 2, 2016

Encoding Engineer using StagePro by Corporate Events Online

As live event professionals ourselves, we build control and safety features into our webcasting software to meet the demands of the Live Event Industry to help Engineers be successful on-site when streaming live events.

One such feature in CEO StagePro, our proprietary webcasting portal, is the Doorman Page. I use this feature all the time on shows.

Let’s take a quick look at the Doorman Page feature to see how it benefits the event profession when streaming live events, using screenshots from a test event I created in our demo portal...

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The Purpose for Town Hall Webcasts

Broadcast-style Town Hall Webcast, StagePro August 26, 2016

"Every success story is a tale of constant adaption, revision and change..." 
- Richard Branson -

For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.

Let’s take a brief look why...

Constant Change

Organizations are in a state of constant change: new products, new brands, new initiatives, new leadership, new structure, new acquisitions, new financials, etc…

Leaders not only embrace change, they seek it out.

Change creates the need for leaders to communicate with their people. The need to communicate creates the opportunity for meetings and events.

According to 10 Principles of Change Management, “Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support, and direction.” [1]

They allow leaders to communicate efficiently (do more with less) and effectively (engage/measure) with their global workforce.

It also provides them speed, scale and visibility.

From a small meeting in their home office they can communicate "face-to-face" with their entire organization with a camera, a lavalier, a couple projectors and a DSM.

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The Business of Streaming Live Events: The 2016 Rio Olympics

StagePro, streaming live events, Webcasting Software August 19, 2016
Business of Streaming Live Events, Corporate Events Online

Stream It and They Will Come
(but also organize it and make It easy to find)

According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. [1]

That’s a lot.

While the beacon for viewers is the content, NBC invested in an important asset for the business of streaming live events as a harbor for the light - the webcasting portal.

According to Variety, Comcast (owner of NBC) has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1 platform, which blends Internet and traditional TV across multiple devices. [2]

The webcasting portal helps the audience by making content...
 - Easy to find on a single domain (
 - Well organized and searchable

The Parallel for Webcasting Corporate Events
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Network Assessments for Broadcast-style Town Hall Webcasts

Broadcast-style Town Hall, Broadcast-style Webcasts, Communication Technology Assessment August 12, 2016

Broadcast-style Town Hall Meeting, Corporate Events Online

Internal Communication Directors and Event Producers don’t like texts and emails that read, “The webcast is down.”

How can this be avoided?

When an organization decides to produce live streaming video for broadcast-style Town Hall Webcasts , certain steps must be taken in the early stages of preparation, on the network side of things, to set the groundwork for a positive experience for the audience and the presenters.

Here’s a quick overview of what these steps look like...
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The Future of Hybrid Events

Internet Broadcasting, Broadcast-style Webcasts, Event Technology, Digital Event Production, Hybrid Events December 2, 2015

Streaming Live Events for the Broadcast Quality Generation

According the 2015 MPI Meetings Outlook, virtual attendance is expected to grow 3.1 percent in the coming year, compared to 2.4 percent for live attendance.

It suggests further, “planners must know about new technologies to be able to provide them to clients without their having to ask.” [1]

In this post, we will review how internet broadcasting creates value by streaming live events and how hybrid vents are being produced for the future to the "Broadcast Quality Generation." [2]

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The Market Demand for Event Technology Professionals

Digital Communication Strategy, Event Technology, Communication Technology Assessment, Our People September 23, 2015

The Future Event Technician

As the digital world influences the way events are produced, event professionals are having a positive impact on the outcome of events, by applying skills with a greater emphasis on technology. 

Let’s look at some skills being applied to make positive contributions on events and how producers can defend, and in some cases increase, budgets to account for the demand for professionals with these skills.

We’ll look at…

- The technical skills that are in-demand in the market at large, and
- How they’ve been applied in digital event production

Where Money is Spent on IT
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Live Video Streaming to Your Company YouTube Channel

Heritage Action for America Presidential Forum Stage

Corporate Events Online was selected to manage the live video streaming for the “Take Back America Presidential Forum” by Heritage Action for America.

We recommended live video streaming through the Heritage for Action YouTube channel to support the organization’s communication goals of promoting traffic to their YouTube channel and their other social media assets through the sharability of the content.

YouTube has been steadily increasing their capacity and support for live video streaming dating back to their partnership with NBC to broadcast portions of the 2012 London Olympics. [1]

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