According to a recent survey of 1,512 corporate executives by Wainhouse Research, the majority of executives recognize the value of streaming video in achieving business objectives including extending their reach for Town Hall Meetings [1].

Says author Steve Vonder Haar,

As the demand for streaming live corporate events continues to grow [1], Event Producers and AV Project Managers can consider Bonded Cellular Technology, as an option, to provide bandwidth for webcasting out of venues with bad internet.

Per the Cisco Visual Networking Index, the use of webcasting video for business purposs is exploding and is expected to grow. [1]

As a result, we often get questions from business communication professionals seeking clarity regarding the terminology used for streaming video, especially when it comes to producing Broadcast-style Webcasts for Leadership Communications.

As the world becomes one with the Digital Age, organizations are using various forms of webcasting technology for different types of events, throughout the annual communication calendar, to achieve different business objectives.

Encoding Engineer using StagePro by Corporate Events Online

As live event professionals ourselves, we build control and safety features into our webcasting software to meet the demands of the Live Event Industry to help Engineers be successful on-site when streaming live events.

One such feature in CEO StagePro, our proprietary webcasting portal, is the Doorman Page. I use this feature all the time on shows.

Let’s take a quick look at the Doorman Page feature to see how it benefits the event profession when streaming live events, using screenshots from a test event I created in our demo portal...

"Every success story is a tale of constant adaption, revision and change..." - Richard Branson -

For Event Production and AV Rental Companies, selling Town Hall Webcasts can extend value to current clients throughout their communication calendar and attract new business from target prospects.

Let’s take a brief look why...

Business of Streaming Live Events, Corporate Events Online

Stream It and They Will Come
(but also organize it and make It easy to find)

According to the LA Times, through the first 10 days of the 2016 Rio Olympics, online viewers had watched 1.86 billion minutes of streaming video via NBC, more than the London and Sochi Olympics combined. [1]

That’s a lot.

While the beacon for viewers is the content, NBC invested in an important asset for the business of streaming live events as a harbor for the light - the webcasting portal.

According to Variety, Comcast (owner of NBC) has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1 platform, which blends Internet and traditional TV across multiple devices. [2]

The webcasting portal helps the audience by making content...
 - Easy to find on a single domain (nbcolympics.com)
 - Well organized and searchable

The Parallel for Webcasting Corporate Events

Broadcast-style Town Hall Meeting, Corporate Events Online

Internal Communication Directors and Event Producers don’t like texts and emails that read, “The webcast is down.”

How can this be avoided?

When an organization decides to produce live streaming video for broadcast-style Town Hall Webcasts , certain steps must be taken in the early stages of preparation, on the network side of things, to set the groundwork for a positive experience for the audience and the presenters.

Here’s a quick overview of what these steps look like...